E-Marketing

One-to-one approach

In a one-to-one approach, marketers target a user browsing the Internet alone and so that the marketers' messages reach the user personally. This approach is used in search marketing, for which the advertisements are based on search engine keywords entered by the users. This approach usually works under the pay per click (PPC) method.

Appeal to specific interests

When appealing to specific interests, marketers place an emphasis on appealing to a specific behavior or interest, rather than reaching out to a broadly defined demographic these marketers typically segment their markets according to age group, gender, geography, and other general factors.

Niche Marketing

Niche and hyper-niche internet marketing put further emphasis on creating destinations for web users and consumers on specific topics and products. Niche marketers differ from traditional Internet marketers as they have more specialized topic knowledge. For example, whereas in traditional Internet marketing a website would be created and promoted on a high-level topic such as kitchen appliances, niche marketing would focus on more specific topics such as 4-slice toasters.
Niche marketing provides end users of such sites much targeted information, and allows the creators to establish themselves as authorities on the topic or product.

Geo-targeting

In Internet marketing, geo targeting and geo marketing are the methods of determining the geo location of a website visitor with geolocation software, and delivering different content to that visitor based on his or her location, such as latitude and longitude, country, region or state, city, metro code or zip code, organization, Internet Protocol (IP) address, ISP, and other criteria.

• Email Marketing / Bulk Emailing
• SEO (Search Engine Optimization)