Media Intelligence & Planning

What we do

From Print to Electronic and to Digital Media, we know how reporters and producers think and what they want. Our rapport with the media, and our understanding of it, is such a priority that we go beyond a traditional Media Relations department to an embedded practice - virtually everyone at our agency engages in media relations for our clients every day.

Media intelligence

Our strong and experienced team of professionals works with media on a partnership basis sharing content and network, giving us the best access to editorial calendars, media movements, special supplements planned as well as key insights into reporting culture. With unmatched media access in many cities, our well trained teams provide you in depth communication.

Planning

Annual, Monthly and Quarterly plans – these plans outline objectives, strategies, target audiences/media, an activity calendar plus targets (based on press coverage achieved, not just activity).

Reporting

Weekly, Monthly and Quarterly Reports are written to communicate work progress during the time period, work planned for the future, results achieved and anticipated, and the necessary actions to be taken.

Media Monitoring

When on needs to make a favorable buzz about his company or product, keeping a close eye on what is being written or said about your competitors or other players of your industry is also very important. When a delayed response to news may leave you far behind, a prompt and timely reaction can give you an unbeatable edge over all your competitors. We at The COMSYS PR Solutions track every format of media be it print, electronic or the unlimited internet and ensure that our clients get information of even the smallest development in their industry so that they can use the power of information in the best interest of their organization.

Measurement/evaluation

PR “opens the sale” and direct marketing “closes the sale”. This is a generalization but it illustrates this point that an action which is measurable (such as a ‘sale’) cannot always be readily attributable to any one activity (such as a piece of editorial coverage read or an advert viewed). Therefore, we believe that the best way to measure the effect of PR is to conduct pre and post research (activity) to evaluate changes in awareness, education and attitude in your audiences, as these represent crucial steps on the way to audience’s changing behavior.